Client:

French Florist

Los Angeles, CA

Overview:  The client had developed a very successful floral business with 3 corporate locations in Southern CA and was looking to expand through franchising.  The client had their FDD, Operations Manual and Training Manual almost ready to go, but hadn’t begun to market their franchise offering yet or developed a franchise sales strategy.

NEED:

Launch a franchise sales and marketing strategy to start offering franchises in 2nd Quarter 2024.

APPROACH:

We needed to put all the systems and tools in place to generate franchise leads and also have a proven sales system in place to manage the franchise candidates once they came into the pipeline.  From a marketing standpoint, this included: developing our franchise story, honing in on our Unique Selling Position, determining our marketing strategy, partnering with a digital agency for lead gen and SEO, hiring a PR firm to get our message out, exhibiting at franchise sales shows, launching a franchise website designed for lead capture and developing marketing materials with their in-house graphic designer.

Our Role:

Fractional Director of Franchise Development / Chief Growth Officer 

Result:

As of October 2025 (about 18 months after launching), we helped the client sell 40 franchise units in 12 states. This included both single units and a few area development agreements.  Seven of those franchise locations are currently open and the rest are in the site selection and onboarding phase.  We have since helped the client hire a full-time Director of Franchise Development, so we can oversee the franchise sales and marketing efforts….while, most importantly, ensuring that we have Cohesion between the franchise sales, marketing and operations teams.